Your Content Strategy Is Also a Recruiting Strategy

Harvard Business Review:

Why I want our marketing teams and HR teams to be best buddies.
It’s also why you need to get your content strategy generating content outside your industry niche. If you’re just talking to the audience you already have then your ability to reach new candidates from outside your industry who can bring new, exciting ideas to the team is taken away. You can’t just preach to the choir.

Originally posted on HBR Blog Network - Harvard Business Review:

I recently asked a friend in California about the drought. “Nothing has changed,” he said. “There may be an emergency, but we’re still watering our lawns.”

There’s a similar crisis in the private sector, and plenty of leaders are approaching it with the same mentality as my friend.

But this time, it’s not the lawns that are drying up; it’s the talent pool.

Much like the drought, there are several factors contributing to this crisis. The first is generational. As Boomers retire, they’re leaving behind vacancies that younger workers aren’t equipped to fill.

The second is the recession. At its height, 60 percent of the workforce planned to seek new employment once the economy bounced back. After it did, 54 percent of companies lost top talent within just six months. These free agents are demanding unique work cultures and competitive development opportunities.

And with a shrinking labor pool that’s…

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